Just Say Not to SEO Contracts!
Business owners today understand the significance of appearing in Google search results. However, Search Engine Optimization (SEO) is not a one-time fix but an ongoing process. Many SEO agencies typically require long-term contracts, often lasting a year or more.
In this article, we’ll delve into the different types of SEO, why contracts are commonly used, the concept of SEO packages, the drawbacks of SEO contracts, and the benefits of a no-contract SEO approach.
Types of SEO
Local SEO (Map Pack Ranking)
Local SEO focuses on getting a business to appear in the Map Pack of results, which is crucial for brick-and-mortar businesses and local service providers. Achieving Map Pack ranking involves a range of tasks, including citation building, on-page SEO, reviews, backlinks, map embeds, and ongoing Google Posts. Local SEO has become a dominate factor in online marketing for Realtors.
Traditional SEO
Traditional SEO aims to rank a website’s pages or blogs in the standard search engine results pages (SERPs). While the traditional 10 blue links have evolved, new SERP features include “People also ask,” images, videos, featured snippets, and more. Traditional SEO typically targets national keyword rankings.
Other Aspects of SEO
SEO can be further broken down into specialties such as on-page SEO, technical SEO, content marketing, link building, schema markup, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), site speed optimization, usability improvements, and keyword research.
SEO Packages
SEO agencies often bundle specific services into SEO packages, which can vary in scope, pricing, and services offered. These packages may be customized to meet clients’ specific needs and budgets. Some agencies offer basic, intermediate, and advanced packages, while others provide individual services like keyword research or schema implementation.
Why Do Most Agencies Require SEO Contracts?
Time to Results
SEO is a time-consuming process. It may take months before a business starts to see noticeable results. Tasks like keyword research, content creation, and backlink building require considerable time and effort.
Project Creep
Agencies use contracts to prevent scope creep, where the initial project gradually expands beyond its original boundaries. Contracts define the deliverables and limit the addition of extra features or tasks.
Drawbacks of SEO Contracts
While contracts serve a purpose, they also have drawbacks:
Long Wait for Results
SEO results may not be visible for several months, making it challenging for clients to assess their investment’s value.
Trust Issues
Some SEO providers may not deliver results despite the contract’s duration, leading to trust issues between clients and agencies.
Benefits of No Contract SEO
Building Trust
No contract SEO providers aim to earn trust by delivering results consistently. Clients choose to work with them voluntarily, reinforcing trust through performance.
Flexibility
SEO is an ever-evolving field. No-contract arrangements allow businesses to change their approach as needed to adapt to shifting SEO strategies.
Transparency
Without complex contract language, the relationship between the client and agency remains straightforward and honest. The focus is solely on achieving results.
The Importance of No Contract in Digital Marketing
The flexibility of not being tied into a contract will open the SEO proverbial door to many businesses owners who were turned off by a long term contract.
Customers Have Power
Customers can easily access information and options online, demanding that businesses prove their worth continually. Your reputation should be monitored and reviews have never been more important.
One Click SEO: Pioneering the No Contract Movement
One Click SEO is a digital marketing agency that champions the no-contract approach. They believe in showcasing their value through results rather than contractual obligations. Their tailored strategies, expert team, and results-oriented approach set them apart in the industry.
Conclusion
Digital marketing is constantly evolving, presenting new challenges and opportunities. Trust and flexibility are essential in this fast-paced landscape. One Click SEO advocates a different kind of digital marketing experience, focusing on building trust, delivering results, and tailoring strategies to clients’ unique needs. In an era where adaptability and transparency are paramount, no-contract SEO offers a refreshing alternative for businesses seeking effective digital marketing solutions.
This article is a condensed version of an article that first appeared on One Click SEO on 10-26-2023